As a creative exercise, I designed a brand activation concept for Jenny Bird’s Heart Collection. Inspired by Chicago’s iconic Bean, I reimagined the idea as a heart-shaped installation—smaller in scale but perfect for an eye-catching photo moment. To shape the experience, I built a mood board drawing from the architectural forms of Jenny Bird’s NYC store and envisioned a lively souvenir shop where visitors could pick up postcards or hats. Guests would also leave with a personalized Jenny Bird heart keychain, customized at a “charm bar” with their choice of unique charms. I pictured this activation set in the bustle of New York City, during spring or fall, a moment when people are either soaking up the last outdoor days before winter or joyfully reemerging into the streets after colder months.
